Tech and Social Media Giants - The Web Pamphlet

The Web Pamphlet

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Thursday, 13 February 2020

Tech and Social Media Giants

The 21st century: An Era characterized by science and tech innovations aimed at enhancing the human standards of living. Technology has helped with the birth of the internet and in turn, Social Media.



With the dawn of this new tech Era and the internet, people get more and more involved in digital trends, most precisely - social media networks. An average person spends 30 minutes to 4 hours a day, according to Adrienne Matei of The Guardian - shuffling from one social media network, to the other.

Social media lets users share contents, in the form of an open diary, events, creative contents, products - just any content deemed fit by the user, which certainly follows the user guideline of each social media they choose to enteract with.

In every 'game', there always exists a giant(s), and then, the competition(s). In the digital media, YouTube, Instagram, Facebook, Twitter and LinkedIn - considerable are to be called the giants of this 'game'.

They possess an enormously impressive amount of users - users that businesses are willing to pay however big it takes, just to seize the attention of these users, and get their brands and/or products to their fore.

Brands recognize the importance of time. Yeah! You're right - the 30 minutes to 4 hours an average person is willing to spare for social media a day. They know how much, time and attention is worth. That's why they are perpetually creative with their social media marketing strategies, and always try to tap into new and evolving trends.

Social media influencers play a vital role in the digital media. They're practically just individuals who have access to a large audience and have established credibility and trust, over a period of time, through their interactions with their audience. They're rather specific to a niche.

The help of social media influencers, cannot, by any means, be over emphasized. Getting a content to go viral can be as easy as just a flick of a button. They possess, most of the times, loyal fans, who are willing to go extra miles to get a given goal achieved. With this much power they weild, getting recommendations - that can enormously increase sales and awareness for brands, are easy-peasy.

Moreso, brands can choose to go the traditional way, by just getting their products out there through the regular promotion procedure on every social media platform.

However, just like every other thing that comes from ones and zeroes, social media networks weild their algorithm. Learning how to beat or follow these algorithms, can catapult your business to a great height.

Social media algorithms are basically an artificial intelligence based way of sorting posts in users' feeds, which relies on importance, instead of time of publication. These bots learn users' interests overtime, and therefore arranges contents, based on presumed importance, and prioritizes it on their feed. The mastery of these sequencial patterns of different social media platforms, can overwhelm you with success and make you stand out - just like a super hero.

Inside Instagram

Instagram, owned by the bigger giant, Facebook, is a place where glamour pays, and probably clout et fake life - yeah! You can add those. It's constantly updated with photos and videos of dapper looking men, colorful flower-like beauties radiating from ladies who love to pose for the camera. It's a place where almost every user seeks validation. It's safe to say that it's meant for youngsters, hipsters and everyone who loves to flow with the trend.

Instagram has a way of rewarding users who constantly use IG stories, IGTV and systematically also uses carousel. It has a history of helping with reach and engagement. Posting constantly and on the right time, does its magic as well. Importantly, studying the background reports and performances of your page, understanding them and finding more creative ways to go around it will surprise you with success.

Instagram Users, have short attention span. So, unless you're capturing their attention and interests, within the first 5 seconds - especially on videos, you're not gonna see no success. You know what? Instagram bots takes note of that as well. It's going to do well, to put that post where it belongs. Exactly! Oblivion. That's where!

Instagram is good for a broad spectrum of markets and audiences. It's where practically everything trends. Brands pay huge for Ads on this platform.

Inside Facebook

The father of the 'new trend'. Founded in 2004 by Mr. Mark Zuckerberg, Facebook has grown over the years, to an unimaginable height.

Unlike it's daughter platform, Instagram, it allows for less trendy, old fashioned and less colorful presence. It opens its warm hands to everyone, no matter how trendy, old fashioned or private you may be.

It hit a whooping 2 billion active users in 2017. A milestone not every platform has achieved. It's useful for digital marketing and it however, encompasses a wide veriety of communities.

A variety of features present on Facebook, are rather absent on Instagram. For example, the presence of groups, it's link friendly nature, it's more concise and advanced feel - more like a hosting platform.

Facebook feels more calm and accommodating, with less noise and more value. An old fashioned person will feel rightly at home on Facebook.

Inside LinkedIn

Unlike other social media platforms, LinkedIn is made for professionals. It's more like the combination of a job board and social media. In the words of Microsoft, LinkedIn is considered a 'professional network.' It was acquired by Microsoft in 2016. A move that prompted one Silicon Valley expert to assert that 'LinkedIn will be, to recreate the connective tissue for enterprises.’

This is so because, Microsoft can now effortlessly embed LinkedIn with Skype, its email system and other enterprise products.

Most professionals prefer LinkedIn, apparently because of it's professional and drama free environment.

Nevertheless, LinkedIn has been a perfect platform for job seekers. According to statistics made available by Statisticbrain.com and delivered by Kinsta.com, a whooping 122 million people received an interview through LinkedIn, with 35.5 million having been hired by a person they connected with on the site.

According to Hubspot, LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

Inside YouTube

YouTube is the second most visited sites in the world - according to Alexa. It's a Social Media platform made available for users who'd like to share video contents only - no matter how lengthy they may be.

You're being welcomed by a combination of red and black colors, plus the nicely placed 'recommended for you' videos - when you land on its home page.

It's home to billions of videos, both longevous and latest trendy videos. An estimated 300+ hours of videos are uploaded to YouTube per minute. And almost 5 billion videos are watched on this beast of a platform, every single day!

Google established this platform 2005, and since then, it has proved to be a massive beast of video contents.

This platform is especially good for video marketing as it blends perfectly with its environment.

YouTube is the social media platform that users are able to earn some bucks for their contents.

Social media has helped businesses grow, helped increase leads, helped shoot so many individuals to fame, helped us with connecting with family and friends etc.

It's no new fact that social media has helped humans in multiple ways. Ways we never envisioned - in their [social media] genesis. Tapping into this gold mine of a network is as vital as can be imagined.

Nevertheless, it's paramount to hire the right social media manager for your business pages, if you want to get the best out of it. An individual who understands his/her ways around beating each SM's algorithms, flows with the latest trends and is passionate about what he/she does.

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Kingsley Muolokwu is a young vibrant expert in the field of digital media. He's a blogger, a digital marketing expert and a content creator.

He's in his mid twenties. He enjoys swimming, traveling, surfing the internet and making research.

He can be reached:
Email: itriptales@gmail.com
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